JOB OPENING:

Marketing Manager

The Marketing Manager is responsible for managing the marketing team and the day to day marketing activities of the organization and long term marketing strategy for the organization.

Status: Full-time, 12 month maternity leave coverage position
Location: Burlington, ON
Department: Communications

Essential Duties and Responsibilities:

  • Managing all marketing for the company and activities within the marketing department
  • Developing the marketing strategy for the company in line with company objectives
  • Co-ordinating marketing campaigns with sales activities
  • Overseeing the company’s marketing budget
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Overall responsibility for brand management and corporate identity
  • Preparing online and print marketing campaigns
  • Monitor and report on effectiveness of marketing communications
  • Creating a wide range of different marketing materials
  • Working closely with design agencies and assisting with new product launches
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Analysing potential strategic partner relationships for company marketing

Qualifications and Competencies:

  • Bachelor degree in Marketing
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Strong creative outlook
  • Strong leadership and management competencies required to manage the marketing team
  • Intimate understanding of traditional and emerging marketing channels
  • Excellent communication skills
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Must be eligible to work in Canada